Affiliate Disclosure: This post contains affiliate links, which means I may earn a commission if you make a purchase through links on this site, at no extra cost to you. As an Amazon Associate I earn from qualifying purchases. I’m also a Walmart Creator (#WalmartPartner), so I earn from qualifying Walmart purchases too. My opinions are my own and don’t represent Walmart.
I’m not a beauty influencer, okay? I’m 48, and it’s crazy how you wake up one day and realize you have to relearn how to do your makeup. I don’t do heavy makeup anymore. I see a lot of girls in their 20s doing full coverage under the eye, but I just like the minimum now: cover up the zits a little, and the one spot I always cover.
tarte sent me Shape Tape concealer to try. I’m pretty sure I do all of this wrong, and it still covered what I wanted it to.
Quick Verdict
- Buy it if: You want blemishes hidden well, with or without foundation.
- Skip it if: You’re hoping a concealer will shrink puffy bags.
- My favorite feature: Covers a lot with very little
- Would I buy again? Yes
How much Shape Tape do you need to cover a blemish?
You need the tiniest little dot. I learned that the hard way. My first one was way too much, so I pulled the extra down onto my neck. Then I did the same thing again on the next spot.
Even with too much on, look how well it covered. Now I know to start smaller than I think.

tarte Shape Tape Concealer
Full-coverage concealer with a natural matte finish and 16-hour wear.
tarte Shape Tape concealer specs
- Coverage: Full
- Finish: Natural matte
- Wear: 16 hours, waterproof, 12-hour crease-proof
- Made for: Normal, combination and oily skin
- Conditioning ingredients: Shea butter, mango butter, licorice root, olive oil
- Shades: 48 (I wore 20B light)
- Testing: Dermatologist tested
Who is Shape Tape concealer for?
It’s for anyone hiding blemishes or discoloration, whether that’s under a whole face of makeup or on its own. I’m in the on-its-own group these days. I’ve never really been a big foundation wearer, so it’s just concealer and then some powder.
Under my eyes, it took away a little of the darkness. It won’t take away puffiness, and my bags are really big. For the puffy part, I tried the Good Molecules yerba mate eye gel.

Blending Shape Tape with my fingers
I use my fingers. I don’t even have a beauty blender. I like to spot treat the discolorations, so I dabbed it on the zits and on a dark spot I like to hide, then rubbed it in. It feels nice, and it really blends in.
I’ve had concealers that are almost like clay. Once they’re on, you can’t move them. This one is nice and smooth and rubs in really nicely. Afterward, I added the tarte smolderEYES shadow liner.
How it looked when I was done
- Shade: 20B light was a really good match for me.
- No caking: It hid what I wanted without caking it on.
- Creases: By the end of getting ready, it wasn’t settling into the creases.

What I liked
- Vegan and cruelty-free
- Made without parabens, mineral oil, phthalates, triclosan or gluten
What to know before you order
- I noticed a little creasing under my eyes at the very end of the day. That could be me, since I’m not used to wearing makeup under my eyes.
Questions about tarte Shape Tape
Should I get the original or the creamy Shape Tape if my skin is dry?
The creamy one. It has eye cream built into the formula and a moisturizing matte finish, and it’s made for normal, dry and mature skin. The original I tried is aimed at normal, combination and oily skin.
Is Shape Tape concealer waterproof?
Yes, the original formula is waterproof.
How many shades of Shape Tape are there?
48, running from 8B porcelain beige to 64W espresso warm. The letter after the number tells you the undertone family, like B for beige, N for neutral and H for honey.
Can you apply Shape Tape with your fingers?
Yes. I don’t own a beauty blender, so I dabbed it on with the doe-foot wand and rubbed it in with my fingers. It stayed smooth and blended in.
Other concealers to compare
- tarte shape tape creamy concealer: The hydrating version of this concealer, with eye cream mixed in for drier, more mature skin.
- Maybelline Instant Age Rewind Eraser Concealer: A twist-up tube with a built-in cushion sponge tip, made to hide dark circles and resist creasing.
- e.l.f. Hydrating Camo Concealer: Full coverage with a satin finish instead of matte. Vegan, cruelty-free and non-comedogenic.
Would I buy Shape Tape again?
Yes. Overall, I’m really happy with it, and I’ll keep using it and buying it. Glad to see I haven’t aged out of it.
tarte Shape Tape is a full-coverage matte concealer, and a tiny dot was all each blemish needed on my 48-year-old skin.
Where To Buy
A tool I built
Side Hustle Garden
Log every side hustle payment and watch it knock out your monthly bills, smallest first.
Plant your first dollar →I run an affiliate program on the tools I build. Approved affiliates earn 20% on what their referrals pay, for up to a year. US only for now. See the program →
